Many business websites are dependent on IP geolocation data to determine where their website visitors are from. This data can then be used to display content or change the landing page depending on the visitor’s location. However, there are different ways to access this data and it can be difficult to know which one is right for you.
There are several IP database geolocation database providers and most offer two options to choose from – downloading the database or using an API. Some also provide free options, which can be useful if you are just prototyping or testing your service with limited resources. However, the free options tend to have a number of restrictions and limits such as maximum number of requests per day or only providing information down to the country level.
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These databases are collated from a variety of sources such as regional Internet registries, data mining, ISPs, and more to create a geolocation map of IP addresses. Once the IP address is geolocated, it can be mapped to geographical coordinates such as latitude and longitude.
Businesses use geolocation data to deliver targeted ads based on a visitor’s location, which can help boost sales or foot traffic. Navigation and mapping apps also use this information to improve turn-by-turn directions and speed up delivery times. Ride-sharing services such as Uber and Lyft also rely on these tools to match drivers with passengers and provide accurate ETAs.…